Topic-Level Outline
Days: 3
Prerequisites: None
Unit 1: E-Business basics
Topic A:0 E-business
A-1: Discussing e-business
A-2: Discussing the value of e-business
A-3: Identifying e-business model types
Topic B:0 Bricks vs clicks
B-1: Discussing virtual companies and hybrids
B-2: Identifying key drivers of e-business
Topic C:0 The Internet as the backbone
C-1: Discussing the Internet
C-2: Discussing Internet terminology and resources
Unit 2: Customer Relationship Management (CRM)
Topic A:0 Electronic Customer Relationship Management (E-CRM)
A-1: Discussing CRM
A-2: Discussing the implementation of E-CRM
A-3: Discussing customer analysis and profiling
Topic B:0 Marketing campaign management
B-1: Discussing competitive differentiation
B-2: Discussing Internet marketing tools and technologies
B-3: Discussing marketing campaign management
Topic C:0 Relationship optimization
C-1: Discussing consumerism and communities of interest
C-2: Discussing personalization and international localization issues
C-3: Discussing CRM and user interface
Topic D:0 E-CRM continuum
D-1: Discussing data storage and analysis
D-2: Discussing access and E-CRM drivers
D-3: Discussing e-service and CRM project types
Unit 3: E-commerce
Topic A:0 An introduction to e-commerce
A-1: Discussing traditional models and success factors in e-commerce
Topic B:0 The e-marketplace and electronic purchasing
B-1: Discussing the role of intermediaries
B-2: Discussing channel conflict
B-3: Discussing electronic purchasing
Topic C:0 Security
C-1: Discussing security in e-commerce
C-2: Discussing encryption technologies
Topic D:0 Facts about e-commerce
D-1: Discussing facts about e-commerce
Unit 4: Supply Chain Management (SCM)
Topic A:0 Introduction to SCM
A-1: Discussing Supply Chain Management
A-2: Identifying trading partners
A-3: Discussing synchronization of the supply chain
Topic B:0 Supply chain models
B-1: Discussing supply chain models
B-2: Discussing supply chain portals and strategies
Topic C:0 SCM technology
C-1: Discussing technologies
C-2: Discussing VPNs and extranets
C-3: Discussing XML
Topic D:0 Automating logistics
D-1: Discussing logistics automation
Unit 5: Infrastructure Management (IM)
Topic A:0 About Infrastructure Management (IM)
A-1: Discussing infrastructure management
A-2: Discussing business process analysis and systems architecture
A-3: Discussing systems technology
A-4: Discussing database architecture and enterprise development model
Topic B:0 Increased management and maintenance
B-1: Discussing performance management and monitoring
B-2: Discussing database administration and content management
B-3: Discussing network and information security
B-4: Discussing security
Topic C:0 Disaster planning
C-1: Discussing disaster planning
Unit 6: E-business management
Topic A:0 E-business strategy, design, and planning
A-1: Discussing e-business approach
A-2: Discussing success factors for e-business initiatives
Topic B:0 Development and implementation issues
B-1: Discussing RAD and BPR
B-2: Discussing rollout methods
Topic C:0 Legal and regulatory issues
C-1: Identifying regulatory issues
C-2: Discussing legal and regulatory issues